Pricing
How much does a website cost for a small business in the UK?
Updated June 2026 · 4 min read
It's the first question almost every small business owner asks — and the honest answer is "it depends". But that's not very helpful, so let's break down what a small business website really costs in the UK in 2026, and what makes the price go up or down.
Typical UK website price ranges
- Essentials / brochure site — from £250. A professional online presence with contact forms, mobile optimisation and basic SEO. Ideal for sole traders and local businesses getting started.
- Small business website — £400–£700 typical. Calendly scheduling, Google Business setup, advanced local SEO and booking management. Most growing businesses sit here.
- Advanced & custom builds — £700–£1000+. Built-in online ordering, client portals, payment integrations and bespoke features quoted on scope.
- DIY builders (Wix, Squarespace) — £10–£30/month, plus your own time to design, write and maintain it.
At 2020 Developers, projects typically range from £250–£1000+ depending on SEO scope, the nature of your business and the features you need.
What actually affects the price?
- SEO scope. Basic setup vs full local SEO strategy and Google Business optimisation.
- Nature of your business. A trades brochure site costs less than a competitive market e-commerce build.
- Features & integrations. Calendly booking, online ordering, client portals and payment systems add development time.
- Number of pages and content. More pages, more copywriting, more cost.
- Ongoing care. Hosting, updates and support are often a small monthly add-on.
Cheap vs good value
The cheapest option is rarely the best value. A slow, hard-to-find website costs you customers every month. A well-built, fast, search-friendly site pays for itself by bringing in enquiries — which is the whole point.
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