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Free guide

The Small Business Website Checklist

16 things every small business website needs in 2026

Whether you're building your first website or improving an existing one, use this checklist to make sure it actually wins you customers. Tick each box — and if you'd rather we handle the lot, get a free quote.

1. Foundations

• Your own custom domain and a professional email address
• A mobile-friendly design that looks great on every screen
• Fast loading — aim for under 3 seconds on mobile
• A secure HTTPS padlock (SSL certificate)

2. Getting found on Google (SEO)

• Clear, keyword-rich page titles and meta descriptions
• A claimed and completed Google Business Profile
• Your town/city and services mentioned naturally in your content
• Site submitted to Google Search Console with a sitemap

3. Winning trust

• Easy-to-find contact details and your location
• Genuine reviews or testimonials from happy customers
• A consistent, professional logo and brand look
• A GDPR-compliant privacy & cookie policy

4. Turning visitors into customers

• An obvious call-to-action on every page (call, book, enquire)
• A simple contact or enquiry form that actually reaches you
• Online booking or instant quote requests where it fits
• Examples of your work, products or services on show

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